SEO is a simple acronym for Search Engine Optimization. SEO experts and bloggers implement SEO to bring more traffic to their websites from Google, Bing,Yahoo!, as well as other smaller search engines.By increasing website traffic,these marketers bring in more prospective customers to buy their services or products or to generate affiliate or pay-per-click sales at their websites.
Every time you search on Google or Bing,you can potentially tap into thousands--even millions--of keyword-relevant websites.The mass amount of competing websites makes it very difficult to rank in the top 10 or top 100 search results at Google or Bing.Just because Google or Bing lists your website somewhere in their search results does not guarantee you website traffic.The reality is your prospective customers will not peruse past the first 10 pages of search results, or until they find your website.More than likely, the searcher will click on a website within the first 10 results,which may be a business that competes with your business.
The aim of SEO is to rank your website or specific webpage within the top 10-20 results.To accomplish this tedious and on-going task,you will need to make your site unique,interesting, and useful.
Why do you need to make your blog or website useful? When someone searches at Google or Bing,he is searching for information on a specific subject; therefore,he types in a keyword, such as "make money blogging." The search engine hastily and promptly searches for relevant,highly-useful websites based on that keyword.
Google spends millions of dollars each year to make its search process as accurate and as useful as possible--and this means directing users directly to useful and highly-rated websites.Can you imagine if Google spat out lackluster, non-relevant results every time you keyword searched a topic? They'd be out of business.Users wouldn't use the search service,and advertisers wouldn't pay to advertise via Adsense.Statistics show that users prefer Google more than any other search engine because it delivers timely, relevant and accurate results on every search.Search engines want to make sure they deliver search results that users want, otherwise,as we have seen with bankrupt search engines,they will suffer a slow death.
Google lists sites in order of relevance and importance based on keywords and phrases that the user types into the search box. Ideally, the most relevant site is listed at number one or number two.What site do you think generates the most traffic in a day? Yup, you guessed right! Result number one.
Search engines are programmed by skilled people,but skilled people do not generate the search results.It is humanly impossible for a staff of people to scan through every page of every site, process and unpack the information and say,"This looks like it's relevant to (insert keyword here) and maybe relevant to this...Let's list it here at number one."
Most search engines use what is known as a web crawler or "web spider" to crawl through a website,inspect the contents of each and every page,and then sort, categorize,classify and store the website and its wepages.The human-programmed web crawler decides (based on complex algorithms) the website's rank on a search engine.A web crawler may use the following criteria:
1) Frequency of keywords.Sometimes the number of times a word or phrase appears in the website's pages can indicate how relevant it is to the user's search term. Suppose you listen to your friend with partial hearing and hear the word "Yankees" every ten seconds--you have a good idea of what your friend keeps blabbing about.If a word appears repeatedly across a site,then the web crawler may assume the keyword and search term relate to each other,and it will then classify them accordingly.
2) You don't want a keyword to appear too often because then your website begins to look like SPAM .If you are posting content to your website and a particular keyword or phrase repeats itself abusively on every webpage of your site,Google will classify your website as SPAM and may delist you from its search results.
3) Titles, a meta-description (first few sentences of your content),and meta-tags (keywords).Because a web crawler can't read straight English with 100% accuracy,it hones in on words that appear in the title and first few lines of each individual page.A typical webpage also has a few relevant keywords stuffed in an invisible meta-tag that helps the web crawler classify your webpage. The title and description of your webpage tell the user what specifically he might find on that specific webpage.The web crawler also takes into account these two elements to help classify and list your webpage.For example,a webpage with the title,"How to Get Rid of Bed Bugs" probably isn't going to be listed with "How to Buy a New Mattress."
Use the above criteria to help a web crawler index and classify your website based on relevancy.The sites that Google and Bing rate and rank as the most relevant will earn that prized position at the top of search results and bring you continuous,relevant traffic.
Article Source: http://www.articlesbase.com/computer-forensics-articles/understanding-search-engine-optimization-for-todays-seo-blogger-5841250.html
About the Author
Brian is a professional freelance writer and avid blogger. He warmly welcomes you to his free website, http://www.HomeBasedBlogging.com, where he and other expert bloggers show you how to make money blogging in your spare time.
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