Three against Apple: Dell's new XPS laptop lineup.
Funny thing: Apple, the world’s most valuable technology company isn’t even number two in the U.S. personal computer market.
That honor goes to Dell, a company worth less than 5% of Apple’s market value. But while Apple owns just 10% of the U.S market — trailing both HP, with 28%, and Dell, with 21% — it scoops up an outsize chunk of the profits.
So to keep up with its more valuable rival, Dell is taking aim — again — at the high-end niche dominated by Apple, adding another pair of redesigned laptops to its high-end XPS portfolio Tuesday.
Like the wafer-think Dell XPS 13 introduced earlier this year, both machines aim to balance some of the refinement that gives Apple its appeal, with a price low enough to give those thinking of ditching their Windows PC for a Mac pause.
The Dell XPS 14 comes with a slim, 20.7mm thick aluminum chassis and a 14-inch screen. Dell claims it has 11 hours of battery life. It packs Intel’s latest Core processor and starts at $1,099.
Consumers willing to pay a little more can get an XPS with an integrated high-speed wireless connection and a black leather back “so there is no signal interference with the built-in antennas.” That sounds weird, maybe in a good way.
The XPS 15 gets a 15-inch screen, integrated Nvidia graphics, and an optional Blu-Ray disc drive. It starts at $1,299.
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