Samsung may have lost big to Apple in the courtroom, but it’s just scored a victory in the marketplace. The Samsung Galaxy S III has stolen the title of the world’s most popular smartphone from the iPhone for the third quarter of 2012, according to data from Strategy Analytics.
The victory, however, likely won’t stick. While the GSIII has been on sale for the entire quarter — from July 1 to Sept. 30 — the iPhone 5 first went on sale Sept. 21, just nine days before the close of the quarter. Many iPhone buyers were likely waiting for the 5, and sales will likely pick up for Q4.
The numbers support this. Sales of the iPhone 4S fell drastically from Q2 to Q3, from 19.4 million phones to 16.2. Although Apple’s own statistics don’t break out iPhone sales by model, they also showed a big dip, which Apple attributed to anticipation for the next model.
Once the iPhone 5 went on sale, however, it’s clear there was massive demand. Sales numbered 6 million phones, alone accounting for 3.6% of the global smartphone market. Combined, the iPhone 4S and iPhone 5 actually outnumber the Galaxy S III, 11.3% to 10.7%, but as individual models, the Galaxy S III beats the 4S, which is just 9.7%.
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